Ultimately campaign targeting is about getting the right marketing message in front of the right people at the right time so you can sell more, right? Well, sometimes…
Adivore™ Targeting adds a few pieces to traditional targeting that will turn heads in your business. We’re talking changes in the way you target campaigns that translate into real results to the bottom line – results that everyone from your CEO to your CFO will notice.
- When was the last time your paid search or display or even email campaigns automatically started – or stopped – once merchandise quantities hit a certain level…by SKU, by location?
- When was the last time your campaign spend was determined by unit margin, one SKU at a time? So that only the SKU’s with sufficient margin are advertised independently, at least until daily budget was met?
- Or how about your SKU margin analysis, matched with market interest, to create merchandise “bundles” of those products with insufficient margin to advertise independently?
- Or the last time your campaign media spend was automatically reallocated once goals in one media were met – or not met in another media?
How does Adivore™ Targeting let you do these things? By building advanced customer profiles using our real-time inventory levels and customer transaction data analysis. Pair this data with social influence scores and you have a recipe for advanced targeting profiles that will change the way you and everyone in your company will think about online marketing.
From “lookalike” engagement to merchandise bundles to daily budget results reporting to your ERP system, Adivore™ Targeting just might be the tailored approach that will get everyone on the same page.