When we generate Adivore™ targeting profiles for lookalike targeting, we do not use (the system cannot accept) your customer PII for our analysis. We believe that kind of customer data is best secured in your shop, no matter how carefully we, or another agency, might handle it.
Likewise, the recognition module on Adivore™ Messaging only recognizes types of cookies in order to transmit the proper message sequence. By the time ads or on-site messages are to be served, we have established a message sequence for each customer or visitor type and await only the recognition of the type of cookie in order to serve the appropriate message.
Adivore™ does not drop cookies, access or add to the PII of the user cookies. Post-visit, the message stream will be stopped when the planned retargeting sequence has ended or the departed visitor opts-out. The cookie owner tracking policy is not impacted by Adivore™.