For both Wordivore® and Adivore™ the key building blocks for brand messages are keywords. For search engine marketers, keyword costs and visibility are relatively straightforward and accessible. For social marketers, however, measuring the keywords in your messages is one thing, but reconciling them to the lexicon of your customers, visitors, fans and followers is another.
It is another matter entirely to gather keyword performance and budget data from all channels to arrive at an all-in cost-per-click or number of total impressions. The keyword visibility tools from Adivore™ will help you to gather and report keyword data and let you make informed decisions about your messages and channel performance.