Adworthy’s roots are in search engine optimization and site optimization. For our firm, almost all services provided in SEO utilize Wordivore® either as a service or in SaaS mode. Optimizing for organic search is the heart of messaging to your active audience and it is a no-glory, never-ending process the importance of which needs to be inculcated throughout your enterprise.
Our approach is to start with a technical analysis and audit of your site operation and page structures. The site audit and review is followed by a deep data analysis of your site(s) to capture and score all your words and measure them against (a) your keyword competitors; (b) your business competitors; and (c) your business/branding plans. Following your business plan input, the outcome of this process is an approved wordbase for all your messages, starting with your website and later expanding to all your channels.
During the process of site word analysis – and after – we set up a Wordivore® SEO Listening Post using a combination of paid search, organic search and social indicators. Listening Posts allow us to build proactive campaigns – particularly in organic search and social media – that get your most consistent banding messages out to your audience.
Following a site audit and wordbase analysis, we craft the web content strategy that best follows your business and branding plans. Included in the content strategy is the development and launch of various web entities as well as a determination of the delivery channels that will help you to lower your cost per action across paid media channels.
In the past five years, search engine optimization has gone from site optimization to page optimization and now message optimization in every communication channel you use to reach out and/or respond to your audience. Wordivore® is the base for that outreach.
For more information about Adworthy Search Engine Optimization (SEO) solutions, visit the Wordivore® SEO page.