Following the site audit and wordbase analysis and creation, we prepare a content directory for each site outlining the main landing pages and supporting pages for the respective site(s). Quantitative measures are conducted throughout the process so that content development best practices are followed.
Content directories are later integrated with site navigation and intralinking to make sure that sufficient emphasis is placed on those unique aspects of your business that visitors need to follow.
A Listening Post in the appropriate channels will provide feedback from search engines, web analytics platforms and social media channels as to the efficacy of your current content strategy. This feedback is monitored throughout the engagement period and content recommendations are transmitted to you on a regular basis.