ListeningPost™ Contextual Targeting
At Adworthy, we believe search engine marketing is about listening carefully while searchers enter their search queries and make their intentions known to the search marketer. If you have targeted the right keywords and bid to visibility, searchers will see your ad and respond if the ad copy meets their expectations. If the landing page also meets their expectations and they engage with your website, as an advertiser you will have started them on a content journey that starts with engagement and possibly ends with that searcher as your customer. All because you have listened.