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ListeningPost™

ListeningPost™ Contextual Targeting

At Adworthy, we believe search engine marketing is about listening carefully while searchers enter their search queries and make their intentions known to the search marketer. If you have targeted the right keywords and bid to visibility, searchers will see your ad and respond if the ad copy meets their expectations. If the landing page also meets their expectations and they engage with your website, as an advertiser you will have started them on a content journey that starts with engagement and possibly ends with that searcher as your customer. All because you have listened.

What is ListeningPost™?

We have built a unique search marketing targeting system called ListeningPost™ for scaling and optimizing the results of contextual targeting. Adworthy has been structuring paid search campaigns for clients using ListeningPost™ for nearly ten years with very significant improvements in performance. Delivered within our ‘make money/save money’ optimization framework, the resulting RoAS has always been in triple digits, even for those users who are continually testing the market for new customers. Even more importantly, ListeningPost™ generates truly powerful contextual insights into the persona that make up your various customer audiences.  This privacy-compliant data is used for significant improvements in content targeting, especially in those markets and situations where you cannot use private data for targeting your brand messages.

How It Works

ListeningPost™ first identifies the right keywords that best suit your business products or services, harvesting them from search term data from Google Ads, Microsoft Ads and Amazon Ads. We then segment these intent-driven keywords into audiences to match with your products or services and the landing pages that best define those products and services. Finally we target your campaigns by geography, by device, by time zone (time), hour of the day and day of the week.

 

Then our Adivore® paid advertising software listens to your campaigns to see how well they are listening to your markets.

Getting Started

Converting your campaign structure, management and reporting to ListeningPost™ is a service provided by Adworthy using our own Adivore® software to integrate third party data and software.

Contact us for a no cost assessment of the benefits you are likely to achieve. If our findings meet the needs of your brand, we will draft an engagement proposal for your review.

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