Media & Data Source Integrations
At Adworthy we look at data sources with an eye not just toward performance optimization or determining market demand but as a way to better understand the many behaviors or language used by prospects, customers and interested parties, to distinguish your brand from those of your competition.
Our systems connect the dots from many types of data such as paid search, paid social, organic search, web analytics, programmatic, call center, CRM and transaction detail, to name a few. By combining and comparing data from these sources, centering on geographical, time-based and device dimensions, marketers get a very clear view on which audiences are responding most favorably to campaigns and content.
Our applications and reporting/analytics systems pull this data daily via API to provide you with performance KPI’s, audience reporting and market views that are custom tailored to your brand.