Facebook paid advertising performance data is rich with dimensional metrics and implied audience behaviors, which, when taken in the context of the media and landing pages used in the campaigns, can add a great deal to your audience and brand analytics model.
What To Know
Targeting for Facebook paid advertising generates the best results and provides the most compelling data when structured within the same contextual audience framework as that of your other acquisition media. Synchronizing the image media, wording of the captions (limited as they may be) and integrating keyword filters for topics and interests all optimize performance and add to overall content optimization efforts at the enterprise level.
Adworthy provides assistance in creating, managing and reporting of Facebook paid advertising as well as creates and reports on the results from fully synchronized contextual targeting for your campaigns. Contact us to find out how we may be of assistance.