Media & Events

Adworthy Media & Events

We conduct speaking engagements throughout the year at conferences and events and in association with our partners such as DMA. Below you will find a list of events we have or are speaking at, including a free download of the presentations given. To inquire about Adworthy speaking engagements, please contact us.


Hero Conf

October 23, 2016

Adworthy is proud to sponsor Hero Conf in London! Catch up with us on-site on Oct 24-25 for a sneak peak at what we've been working on! Shoot us a message or give us a call to schedule a one-on-one on-site.

London, UK

&THEN Conference, October 4-6, 2015 – Boston, MA

October 7, 2015

Adworthy will be presenting at DMA's &THEN Conference on Tuesday October 6th. The &THEN Conference runs from October 4-6 in Boston, MA and includes speakers such as Kevin Roberts (SAATCHI & SAATCHI), John Iwata (IBM), John Legend, and Blake Mykoski (Founder of TOMS). Check out for www.dma15.org for more details on this global marketing event.

Boston, MA

IMW – Integrated Marketing Week, NYC – June 9-10, 2015

June 11, 2015

Taking Business Actions Using Marketing Analytics and The Role of Decision Support

This ‘how to’ session, using Geeks2U – the leading computer repair business in Australia, with over 187,000 customers – as the case study, shows how existing marketing analytics can be transformed into reports that enable marketers to take action. Starting with the business Goal, then identifying the required Media channels to achieve the goal, ensure that the Measurement and Analysis requirements are clear, driving reporting that supports Decision making (GMMAD™).

Michael Hancock, Strategic Planning Manager, Geeks2U
Scott Ellis, SVP Client Solutions, Adworthy

Download The Presentation

Marketing Analytics Conference (MAC), Chicago – March 9-11, 2015

March 13, 2015

Beyond Visualization: Transforming Basic Marketing Analytics into Campaign Decision Support

With more and disparate data sources being added to your marketing analytics efforts, Big Data is only getting bigger and the time to process and act on it is getting smaller. With inventory, supply chain and other ERP datastreams now readily available for pre-customer marketing analytics, the critical bridge to campaign decision making is through time-centric data. By adding even more dimension – and data – to the analytics process, Big Data can be turned into actionable intelligence to support campaign decision making.

Jack Kiefer, CEO, BabyAge Inc.
Alan Hamor, President, Adworthy

Download The Presentation

DMA Conference, San Diego – October 25-30, 2014

October 31, 2014

Optimizing Your PPC: How Much Should You Spend?

Organizations spend hundreds of thousands of dollars, and more, on Google AdWords and Bing campaigns every year. When it comes to paid search, however, the hardest question to answer is: "How much should we spend?". While each company may have its own unique methods for determining paid search budget it is rare that campaign performance is measured at a granular enough level to determine true return on that budget.

This session presented the optimization analytics case study of Emma, a Nashville-based ESP with 45,000 monthly email customers, showing how granular analysis of their PPC Campaign performance enabled them to drilldown on the John Wanamaker adage of: "Half the money I spend on advertising is wasted; the trouble is I don't know which half". Emma's Founder & CEO, Clint Smith discussed how Emma optimized its PPC campaigns - to initially spend just a small percentage of their prior monthly budget but generate more customer contracts - before increasing spend as their profitable online keyword audiences were identified.

Learning Points:
• The importance of aligning campaign content with site content;
• How your transactional data should inform your PPC targeting;
• Understanding how much your brand subsidizes your campaign ROI

Clint Smith, CEO, EMMA
Scott Ellis, SVP Client Solutions, Adworthy