Nonprofit Services

Mission-driven services

for mission-driven organizations

Our optimization services for nonprofit organizations are built on a proven track record of working with those firms to establish, implement and optimize the core pillars of their online marketing programs, particularly in the areas of paid search, SEO and organic search, remarketing and email marketing. We understand that nonprofits often have unique needs and that internal resources are always carefully allocated. We also understand mission-driven organizations – we are one!

Examples of Adworthy’s nonprofit marketing services include the following:

  1. Google Grants Application & Management Services: Achieve Google Grantspro status – $480,000 worth of free Google AdWords ads per year
  2. SEO & Creation of Fully-aligned Content: Increase the organic visibility of their website and create highly relevant landing pages for the GrantsPro campaigns
  3. Analytics & Reporting Services: Establish consistent, reliable web and campaign analytics and reporting
  4. Conversion Optimization: Optimize their online conversion pathways to maximize online donations and revenue

Contact us today to find out more about our nonprofit services and schedule your free Google Grants review.

Google Grants

Google Grants + Adworthy = $40,000 of free advertising per month

Google Grants

Google Grants + Adworthy = $40,000 of free advertising per month

The Google Grants program makes available free search advertising to most 501(c)(3) charitable organizations.  Through our Google Grants services, we work extensively with nonprofits to help them apply for, build and then optimize their Google Grants campaigns.

The Google Grants program provides $10,000 of free Google AdWords text ad dollars per month, $40,000 for those that successfully meet the Grantspro performance criteria. All our nonprofit clients have successfully achieved and maintained Grantspro status using the ListeningPost™ campaign structures that we implement and the highly relevant landing page constructs we help them deploy using Wordivore® Content Builder.    Our proprietary optimization software tools, both for campaign and website performance improvements, have generated millions of site visitors and millions of dollars in support for our non-profit clients in the past few years.

If your organization is targeting new donor acquisition to help fund program reach, contact us today to schedule your free Google Grants review so that we can start you on the path to Google Grants and Grantspro success.

Reporting & Analytics

Optimize performance, not your Excel reporting skills

Consistent, accurate, reporting and analytics are critical to any organization but are time consuming to create, maintain and even harder to customize to the needs of the organization. That’s why our Analytics and Reporting services deliver standardized weekly and monthly performance reporting for your Web Analytics and Paid Search campaigns that don’t require you to do any of the heavy lifting. These reports are available to you within one week of our engagement starting and in certain circumstances we provide report samples prior to an engagement starting. Data sources include: Google Analytics, Adobe Analytics, Search Console, AdWords, Bing Ads, Facebook Ads.

From there we quickly move on to working with you to create customized reporting, specifically audience and business segments, that align your reporting and analytic insights with organizational goals. Customization of performance reporting also includes but is not limited to: integration of 3rd party data sources, editing of web analytics channel groupings, and the addition of dimension data not directly available from the interfaces of platforms you use.

Contact us today and find out how we can help you optimize your nonprofit’s reporting and analytics.

Reporting & Analytics

Optimize performance, not your Excel reporting skills