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Adivore® Segmenter

The most powerful targeting for each audience segment without using private data

Adivore® Segmenter is audience data segmentation software that allows marketers to identify and reach targeted audience segments more effectively and efficiently. Segmenter aligns user intent directly with identified segments so campaign managers can dial in ROI or content marketers will know exactly which keywords to use to achieve desired performance.

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Maximize ROI and Audience Targeting

Convert raw source data into highly scalable customer segments


Adivore® Segmenter converts data from search, social, and web analytics sources into powerful contextual targeting tools giving each audience persona measurable options at each step of the content journey.

Powerful Targeting Tool for True Actionable Intelligence!

Dial in your ROI for each audience segment with Adivore® Segmenter

Convert raw source data into highly scalable customer segments

Use for hypergranular targeting to see where and when your audiences are performing

Easily customize segments for both high-level and actionable reporting

Improve Optimization Efforts & Organizational Efficiency

Key Features & Use Cases
Quantify Your Spend

Measure the ROI of each audience segment down to the day, time and geo-location

Customize Your Data Views

Get a handle on how each audience behaves and which audiences are performing well

Qualify Your Audience

Validate that your target audience is performing the way you expect

Powerful Targeting At Your Fingertips. What Are You Waiting For?

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Before Adworthy, we generated a thousand or so visits from our Google Grants account over six months...following the optimization by Adworthy we generated nearly 1 million visitors in just over 3 years. New patient revenue generated from PPC during the three year period was more than $18.3MM on cumulative PPC spend of less than $850K, bringing down our PPC conversion cost by more than 70%.

CEO - Caron Foundation

The Adworthy team is incredibly responsive, helping us understand and navigate the search world while absolutely delivering the goods - since switching to their platform we're now spending about a fourth of what we used to on PPC, yet we're bringing in more revenue than ever and our cost per acquisition has dropped by roughly 80%. We couldn't be happier with the relationship or the results.

CEO - Emma

Adworthy results-driven approach has proven to us time and again that our success is their top priority. From digital strategy execution to cross-platform services, Adworthy has been the catalyst to doubling our growth in the last two years.

SVP, Partnerships & Digital Media - Guideposts

Adworthy enabled us to expand our PPC campaigns to 27 countries, in 6 languages, across 4 search engines, with comprehensive analytics and reporting using Adivore® ROI Dashboard. Our US PPC campaign results, previously at break-even, generated a return of more than 16X ad spend…and that was after applying a 50% contribution margin calculation. In addition, the pre-customer audience behavior information that was generated by our Brand ListeningPost® PPC campaigns helped us to increase brand conversions both in terms of quantity and quality, while  increasing AOV by more than 18%.”

EVP Marketing & Communications - Edmund Optics

In a single year, our ad spend declined by more than 60%, while our ROAS increased by 120%. More importantly for our business, every single transaction driven by PPC was profitable. When you boil down the numbers, in a single year, we generated an overall ROI of 240% and a 65% cost reduction! Incredibly, our results continue to improve.

Sweet Valley

The Adworthy team was an absolute pleasure to work with. Their knowledge of PPC and SEO made a huge impact on the business, and it opened several new revenue-generating doors for us . What really set them apart is that they functioned as an extension to our marketing team, and were always dedicated to becoming integrated with our business and company objectives. I highly recommend Alan, Scott, Chris and co. for any paid advertising optimization or SEO needs, and I'm personally looking forward to having another opportunity to collaborate with the Adworthy team again in the near future.

Snr. Manager, Digital Analytics - Surgent

My role here, simply put, was to grow and sell these businesses.  I immediately brought in Adworthy to help me gain traction and market share.  The results speak for themselves.  Today, we have successfully sold all these businesses to much larger companies as we sought to do. Adworthy are pragmatic realists.  In my experience, they will not make promises they know they cannot keep.  Equally, they are not afraid to be up front with their clients…They have never let me down by over-promising and under-delivering.

RF Capital

Adworthy was instrumental in MMRF’s digital transformation. From the voice of customer analyses that informed the highly successful relaunch of themmrf.org – new users increased 24% to 1.2M YOY - to the Google Grantspro account they helped us secure and optimize.  The Adworthy team became my go-to resource for digital strategy and execution. Most of all they are a pleasure to work with and understand the meaning of true "partnership". I hope I have the opportunity to work with them again in the near future. I would highly recommend them to anyone looking to improve their brand awareness and online presence.

Former VP Marketing - MMRF

When it came to the Data & Marketing Association’s digital transformation, Adworthy was our go-to partner. Using their powerful software application clouds - Adivore® and Wordivore® - Adworthy was able to help us seamlessly consolidate 25+ brand websites with thousands of pages into a single core site. And the outcomes? Organic traffic increased 49.7%; they built and launched our fully-integrated conversion model and deployed accurate, transparent web analytics, and our ROI dashboard. They also built, deployed and managed our paid search and social advertising across each of our business units, and audience segments. When the talking stops and it's time to execute, there is no better partner than Adworthy.

Senior Vice President of CRM & Member Engagement - Data & Marketing Association

When it comes optimizing paid advertising or organic search visibility, Adworthy’s expertise and software is second to none. Using their systems, we increased goal completions by over 18% YOY from an overall increase in the number of patients, loved ones, and industry partners generated via organic search by 31% YOY. If you are thinking of software tools for content optimization, the actionable insights and analytics generated by the Adworthy Adivore® and Wordivore® platforms enabled us to synchronize our outreach messaging with the words used by our targeted audiences.


Since engaging Adworthy in October 2015 to manage our AdWords and merchant feeds we have seen improvements in all key metrics related to these channels, and Adworthy have done an outstanding job at driving customer conversions in a cost effective manner. The Adworthy team have taken a deep interest in understanding our business and industry and are incredibly proficient and professional in their operations. Our business operates in a niche finance industry that has attracted an increasing number of market participants in recent years. As a result, the acquisition of customers online is highly competitive and without close management could easily be very costly and/or ineffective. They are clear and transparent in all communications with our digital marketing team and are deeply committed to our business’s success and to providing the highest levels of customer service. Our experience prior to working with Adworthy was that service providers all promised a lot but rarely delivered – we have been delighted to find Adworthy are the exception to the rule, and would recommend them to any business seeking the type of services that Adworthy provide.

General Manager - Radio Rentals

Year in and year out, Adworthy drives more than 80% of our new customer revenue, both from paid search and SEO…in the US and overseas. Our ROI is 14% in the month of acquisition, and while they [Adworthy] calculate ROI using only a single month basis, ours is a recurring revenue business, with account lifetime greater than 36 months…do the math on the true ROI! We’ve been on Adivore® more than 3 years and before that Wordivore® for SEO…we wouldn’t have it any other way.

CEO - MerchantWorthy