Wordivore® Scorer is a content optimization application that uses proven word performance to identify the best keywords and subsequent content performance to test and refine messaging.
Users will be able to select the weighting percentage of how they intend for the page to perform and the Scorer will then advise, in real-time, what keywords need to be added to achieve optimal performance.
Marketing copy that Scorer is equipped to analyze includes Social Media Posts, Web Pages, Email, Direct mail, Surveys, TV and Radio Transcripts, Billboard copy and more.
Put Data Behind Your Content Marketing Efforts
Import organic or paid keyword data by audience segment from several search engines, including Amazon, Bing, Google to inform keyword inclusion that will resonate with your customers, ultimately leading to better engagement or conversion.
Score the copy as you write and then push it back to your channel platform
Pull in impression, click and goals data to determine how the page will perform based on customer intent
Score the copy for overall page goal for the intended audience – brand awareness, brand engagement, or conversion