Marketing Due Diligence

Marketing Due Diligence

Cutting through marketing data and the jargon to quantify downside risk and upside potential of your target’s marketing operations

Marketing Due Diligence

Cutting through marketing data and the jargon to quantify downside risk and upside potential of your target’s marketing operations

For marketing due diligence services, our engagements are conducted predominantly for buy side private equity firms and investors. Adworthy’s due diligence services are geared to quantify both the potential downside cost risks and the upside revenue opportunities from a target’s existing marketing operations. From current online marketing performance through to a marketing technology platform needs analysis, our services are 100% data-supported.  From past experience, our marketing due diligence or digital marketing due diligence services are proven to materially impact target purchase price and provide a roadmap for the first 90 – 180 days of operation.

Our marketing due diligence services are carried out on a project basis, at deal pace, under strict NDA. Projects normally start prior to a letter of intent being submitted before increasing in velocity and depth the closer to a deal you get. As part of our diligence findings we provide a forward-looking marketing roadmap based on our analyses including estimated cost savings and new revenue (conversion) projections.