Paid Media Optimization Products - Connect Pre-Customer Data & Business Analytics to Campaigns




Data Sources

Data integrations including persistent acquisition layer

Data conversion and mapping from legacy to new

Data streams include marketing data, ERP, supply chain management, transaction order detail



Adivore® Optimization Engine

Multi-stream optimization analytics tests

Pre-Customer paid media ROI optimization

Campaign actions and notifications



Campaign Decision Support

Granular campaign alerts and actions for managers

Cross-channel and interdepartmental alerts & notifications

Alerts for scheduled future actions

Integrate with campaign management platforms



Analytics & Reporting Output

Integrate with BI and BA platforms

Reporting and analysis on existing visualization software

Feedback to Adivore® for new diagnostic tests