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What We Do

Adworthy provides services in three key areas to its clients and customers: Content Marketing & Optimization; Paid Advertising Optimization and Attribution, Analytics & Reporting.

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Content Marketing & Optimization

Adworthy provides content marketing services, all of which are aimed at executing, measuring and optimizing the return on your brand’s content strategy. Most content marketing services delivered by Adworthy use our Wordivore® content marketing software delivered via our managed software as a service model (MSaaS™) where the in-house team and Adworthy create and refine the strategy and execution is provided by the Adworthy team members. Our content marketing software and systems have built-in process management, contextual targeting, customizable keyword content scoring and competitor content monitoring, tracking, scoring and analysis. Your team has 24/7 access to the software, each project and all reporting and analytics.

 

For search engine optimization (SEO), we create and execute a content-driven SEO strategy across your main website and related digital properties. When it comes to persona development and performance measurement, our Wordivore® Propel software allows you to create, tag, measure and report on persona types for each piece of organic or paid content, measuring the customer journey acquisition, retention, conquest and awareness messaging goals by persona type, web design template as well as content performance.

Paid Advertising Optimization

Adworthy provides paid advertising management and optimization services for paid search, paid social, product listing ads (PLA’s) or display remarketing. Our campaign optimization efforts are aimed at two targets: (1)  reducing spend for non-performing keywords and target markets so that we could reinvest the savings into markets that do work and (2) identifying new markets, new revenue and sources of prospects. Our paid advertising software and systems have the sophistication to build audiences, match keywords, alert on performance and suggested actions to take, estimate budget, identify new market opportunities, and build thousands of hyper-targeted ads for your campaigns at the push of a button.

 

Learn more about our Paid Advertising Services or Contact Us today to find out how we can eliminate wasteful spend, expand into new market opportunities and improve your ROAS!

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Cross-Platform Services

Adworthy delivers Attribution, Analytics & Reporting services aimed at making sure you have an actionable attribution model supported by robust tracking and measurement, through the lens of your business goals. All of Adworthy’s software are equipped with top-of-line dashboards that we customize to report on your audience segments as defined by organizational goals giving users a top-down view on actual business segments.

 

Marketers & managers can spend less time on tailoring reporting up the chain and increase their focus and campaign alignment to the segments that matter most to your business. With our Adivore® Comms WordPress reporting and analytics plugin, an automated visual performance report, your data analysts can spend less time gathering and collating data, designing reports and the associated narrative, and spend more time interpreting the data and its impact on on strategy.

 

Learn more about our Attribution, Analytics & Reporting services or Contact Us today to find out how we can help you connect all of your data for better informed decision-making.