Understanding the strength of your brand and how it is perceived is critical to your business and market growth. Likewise, knowing how well your brand is performing online across the key metrics of awareness, engagement, and conversion / revenue is critical to success.
To optimize market intelligence and to measure customer and visitor behavior, it is essential that your brand campaigns are granularly targeted from a geography and device standpoint. If you pay strict attention to brand campaign targeting and maintain the contextual integrity of your brand campaigns, not only will brand campaign costs decrease but you also will be measuring and preserving your single most valuable source of real time brand intelligence.