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Chief Marketing Officer

With the deprecation of cookie-based targeting, the newest restrictions from data privacy regulations, and the increased inefficiency of programmatic campaigns, chief marketers are facing a series of new external challenges that require a new approach to customer acquisition and retention.

 

In addition, CMO’s charged with implementing digital transformation goals, juggle complex marketing technologies that don’t support the alignment of marketing initiatives with business goals. These external and internal forces intersect with the need to drive both better customer experiences and new revenue.

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Fueling the existing marketing platforms with optimized data from Augmetrics™ AI allows the brand to reach its target audiences using the words and images customers and prospects find most attractive.

 

This attention to detail generates superior ROI in each channel and allows marketers to measure marketing performance for each business initiative, all without the use of personal identifiers.

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