Adworthy is a pioneer and recognized innovator in privacy-compliant digital audience targeting and AI for Marketing.
Since 2006* we have used our agency services as an R&D arm to design, test and build a privacy-compliant targeting engine called Augmetrics®.
Augmetrics® AI is a ‘privacy-by-design’ marketing solution that enables brands to reach their target audiences without using personal identifiers of any kind for targeting purposes.
Augmetrics® AI harvests each brand’s non-PII 1st party performance data to identify the right words and images through which to reach target audiences in any channel.
* Patent filed June 2000; #6,976,003 granted December 2005