MSaaS™ stands for “Managed Software as a Service”, and differs from traditional SaaS software by the inclusion of one or more human software operators in the software service offering. MSaaS™ allows users to get the benefits of the Adworthy software applications without having to take the time to master the software. Optimally, users have full visibility into the software process, can approve decisions, confirm machine learning and access analytics and reporting. Over time, should it suit them, users can learn how to use the software according to their own schedule and needs.
Software applications in the Adworthy Adivore® and Wordivore® Clouds have been designed as a group of integrated special purpose marketing software applications with a central API directly tied to a consistent and scalable client data schema. Combine the Cloud applications with Adworthy services team members and an on-call technical team for both support and customization requests and you have MSaaS™!
The division of labor is quite simple: your team strategizes and manages the outcomes and our team handles the software execution. Your team has 24/7 access, any-time deliverable downloads, analytics and reporting. Until they have the time to spend learning new software, your team gets the full benefit of our marketing analytics, reporting and testing software!
As of 2019, according to ChiefMartec.com, the average enterprise-size company uses more than 75 marketing cloud services in department functions. And there were more than 7,000 SaaS software application providers in the marketing technology (martech) area with the average company using applications from 12 different providers. Many, if not most, of those applications are single-purpose with little to no data integration functionality.
With increasing marketing performance pressure and with increasing need for data-driven results, the software landscape is changing. When budgets tighten and CMO’s are forced to choose between internal resources and external software vendors, the answers are not obvious and the decisions are frequently painful.
Adworthy’s integrated and fully data-supported software using MSaaS™ delivery can help ease the transition.