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Software

Privacy-Compliant Marketing Software Clouds

Adworthy offers two fully integrated marketing software clouds

SEO and Content Marketing
The ultimate tool for content-relevant SEO and all-channel brand message optimization. Full-cycle content strategy, from best-in-class website relaunch, to keyword supported structured data and image optimization. Best of all, the customer journeys built and measured by Wordivore® applications will generate the kind of organic visibility, brand engagement and ROI you expect from your content marketing.

 

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Paid Advertising
Paid advertising management that drives ROI to new levels and automates the dozens of tedious steps that drain hours and which widen the gap between strategy and paid advertising execution. Adivore®’s highly granular targeting not only gives you total control over budget pacing and brand messaging, its unique ability to search listen to the audiences in each market provides invaluable intelligence about brand message alignment.

 

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Wordivore® SEO and Content Optimization

Wordivore® applications include Propel, containing a dozen separate but integrated applications to give you an all-encompassing, data-fueled SEO and content marketing platform, capable of powering all your brand content to peak organic visibility. Wordivore® also includes Content Builder, an automated writing system perfect for meta data creation, SEO for local branch or location pages or online catalog creation – any project where you need 100’s or 1,000’s of pages of unique, non-repetitive copy to be deployed in days or weeks. Other Wordivore® applications include listening for people, places, brands or thing using Voice or the unique content scoring algorithms powering the editors used for content execution and one-of-a-kind brand trust contextual measurement of Brand Perceptor.

The Wordivore® applications are fueled by the most precise, contextually brand-relevant organic data available, generated from sources such as Google Search Console (via API), Wikipedia and your page copy, ad copy and other branded sources. No Adworthy applications use nor integrate with data scraped from search engine results pages.

Delivery Grid

MSaaS™  ¹

SaaS  ²

Custom  ³

Propel

Content Builder

Voice

Brand Perceptor

1 – MSaaS™ describes ‘managed software as a service’ where installation, set-up, software operation and related reporting is provided by Adworthy team members.

2 – SaaS offerings include installation and set-up support, training and application support by plan and technical support.

3 – Custom configurations of applications, functions, features and data sources are available based on written specification.

Adivore® Paid Advertising Optimization

The Adivore® Cloud contains a number of fully-integrated paid advertising optimization applications. These applications each draw on performance and campaign data that is updated daily from sources such as Google, Bing, Facebook, Search Ads 360 (DoubleClick), MediaMath, Amazon, Criteo and more. All Adivore® software is privacy-compliant, with targeting and measurement based on Adworthy’s unique keyword and image audience segmentation functionality.

Adivore® Alerts software allows for ultra-precise management of paid search using Google Ads Editor or the Google Ads UI and management of various paid social campaigns – all at the audience segment level. With average ROI for the past 5 years exceeding 450% including reallocation of savings, Alerts has proven its worth in any industry for any size advertiser.

The ROI Dashboard from Adivore® provides some of the most comprehensive optimization analytics dimensions available, with thousands of native views updated daily. Users save the views and reports they monitor most frequently while having total access to paid advertising performance, organic search data, social advertising, web analytics and other performance results. Adivore® Targeter will overlay your location-specific business transaction data on local, regional and national maps to give you a birds-eye view of your product and service revenue for each operating unit or location. Comms rounds out the reporting capability for the Adivore® Cloud with C-Suite level narrative for your recurring reporting needs, combined with presentation using WordPress integration, a key feature of that software.

Delivery Grid

MSaaS™  ¹

SaaS  ²

Custom  ³

Alerts

ROI Dashboard

Targeter

Comms

1 – MSaaS™ describes ‘managed software as a service’ where installation, set-up, software operation and related reporting is provided by Adworthy team members.

2 – SaaS offerings include installation and set-up support, training and application support by plan and technical support.

3 – Custom configurations of applications, functions, features and data sources are available based on written specification.

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