Content Marketing Software Overview
The Wordivore® content marketing cloud is designed to provide comprehensive performance measurement to any content in any channel. From content-driven SEO to persona contextual targeting, ad copy creation and scoring, and content journeys, each of the content marketing software applications that make up Wordivore® are hard-wired to create, test, measure and refine both organic and paid content.
Copy Creation in Context
The most important component of content is relevance; specifically is the copy contextually relevant to the searcher, visitor, listener or viewer? The Wordivore® cloud contains a number of applications to ensure that copywriters are armed with the right tools to optimize the impact of their writing. For performance scoring of any messaging, writers can use the keyword editors in Wordivore® Scorer or Propel’s Copy Creator to create, edit and instantly score their writing using the keywords that have been proven to perform best for your brand’s products or services.
Likewise, the unique message scoring model of Brand Perceptor, which segments and scores words using the context of how people search for your brand, provides a keyword editor to be used by writers to create, edit and score their copy. The performance of that organic or paid copy is continually monitored and measured by Perceptor, which also adds keyword recommendations as its underlying data sources are updated.
Content Journeys, Both for Customers and Persona
Content marketing software needs to be able to provide content journey creation, tagging and performance reporting in order to move beyond journey visualization. Wordivore® Propel provides that capability and combines it in the most flexible yet intuitive customer journey software available. Whether you are creating retention messaging for customers or acquisition messaging for personas using no private data, Propel is the right tool for you.