Wordivore® Voice is a market intelligence mining and monitoring application that first mines then analyzes text-based data from more than a dozen marketing, social and customer interaction sources. In addition to calculating your share of the intent audience market for your products or services, Voice lets you identify key sales and new customer opportunities.
This highly scalable application parses billions of records a day in order to locate the identified terms, transmits an alert to key team members that triggers pre-configured action items for their completion.
By listening for references to people, places, events and things from text-based data generated by paid, owned and earned sources for your brand as well as publicly available data sources for your competitors, through its monitoring and alerts notifications, Voice keeps users informed of new activity in each of your targeted markets.
A Proven Process to Optimize for Maximum Visibility
Once the appropriate team members have been notified of any relevant opportunities for content across their web copy, email messages, social/blog posts, or direct mail pieces, they will be able to see the gap between them and their competition. Voice also manages the work flow steps and actions needed to be taken for competitive success.
Voice’s market intelligence identifies both overall market demand as well as specific product sales opportunities.
Voice aligns content and messaging across channels and refines paid media campaign with highly granular targeting both for better listening and to generate maximum campaign ROI.