The role of the CDO involves the governance and ultimately security of inbound, outbound and internal use data. Today’s CDO is in tune with the need to maintain and build brand trust by providing a safe, privacy-supporting environment in which customers, prospects and interested parties can reach out to the brand without fear of cyber stalking or privacy abuse.

In many organizations, CDOs will become responsible for the capture and analysis of 1st party data. Because the most valuable 1st party data includes the non-PII generated by advertising campaigns and web visits, each brand should own and/or control their web analytics and advertising accounts.