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Content Marketing Software Overview

The Wordivore® content marketing cloud is designed to provide comprehensive performance measurement to any content in any channel.   From content-driven SEO to persona contextual targeting, ad copy creation and scoring, and content journeys, each of the content marketing software applications that make up Wordivore® are hard-wired to create, test, measure and refine both organic and paid content.


Copy Creation in Context

The most important component of content is relevance; specifically is the copy contextually relevant to the searcher, visitor, listener or viewer?  The Wordivore® cloud contains a number of applications to ensure that copywriters are armed with the right tools to optimize the impact of their writing.  For performance scoring of any messaging, writers can use the keyword editors in Wordivore® Scorer or Propel’s Copy Creator to create, edit and instantly score their writing using the keywords that have been proven to perform best for your brand’s products or services.


Likewise, the unique message scoring model of Brand Perceptor, which segments and scores words using the context of how people search for your brand, provides a keyword editor to be used by writers to create, edit and score their copy.  The performance of that organic or paid copy is continually monitored and measured by Perceptor, which also adds keyword recommendations as its underlying data sources are updated.


Content Journeys, Both for Customers and Persona

Content marketing software needs to be able to provide content journey creation, tagging and performance reporting in order to move beyond journey visualization.  Wordivore® Propel provides that capability and combines it in the most flexible yet intuitive customer journey software available.  Whether you are creating retention messaging for customers or acquisition messaging for personas using no private data, Propel is the right tool for you.

To find out more about the Wordivore® content marketing software, please contact us to discuss your content strategy and performance goals.

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Adworthy results-driven approach has proven to us time and again that our success is their top priority. From digital strategy execution to cross-platform services, Adworthy has been the catalyst to doubling our growth in the last two years.

SVP, Partnerships & Digital Media - Guideposts

The Adworthy team was an absolute pleasure to work with. Their knowledge of PPC and SEO made a huge impact on the business, and it opened several new revenue-generating doors for us . What really set them apart is that they functioned as an extension to our marketing team, and were always dedicated to becoming integrated with our business and company objectives. I highly recommend Alan, Scott, Chris and co. for any paid advertising optimization or SEO needs, and I'm personally looking forward to having another opportunity to collaborate with the Adworthy team again in the near future.

Snr. Manager, Digital Analytics - Surgent

My role here, simply put, was to grow and sell these businesses.  I immediately brought in Adworthy to help me gain traction and market share.  The results speak for themselves.  Today, we have successfully sold all these businesses to much larger companies as we sought to do. Adworthy are pragmatic realists.  In my experience, they will not make promises they know they cannot keep.  Equally, they are not afraid to be up front with their clients…They have never let me down by over-promising and under-delivering.

RF Capital

Adworthy was instrumental in MMRF’s digital transformation. From the voice of customer analyses that informed the highly successful relaunch of themmrf.org – new users increased 24% to 1.2M YOY - to the Google Grantspro account they helped us secure and optimize.  The Adworthy team became my go-to resource for digital strategy and execution. Most of all they are a pleasure to work with and understand the meaning of true "partnership". I hope I have the opportunity to work with them again in the near future. I would highly recommend them to anyone looking to improve their brand awareness and online presence.

Former VP Marketing - MMRF

When it came to the Data & Marketing Association’s digital transformation, Adworthy was our go-to partner. Using their powerful software application clouds - Adivore® and Wordivore® - Adworthy was able to help us seamlessly consolidate 25+ brand websites with thousands of pages into a single core site. And the outcomes? Organic traffic increased 49.7%; they built and launched our fully-integrated conversion model and deployed accurate, transparent web analytics, and our ROI dashboard. They also built, deployed and managed our paid search and social advertising across each of our business units, and audience segments. When the talking stops and it's time to execute, there is no better partner than Adworthy.

Senior Vice President of CRM & Member Engagement - Data & Marketing Association

When it comes optimizing paid advertising or organic search visibility, Adworthy’s expertise and software is second to none. Using their systems, we increased goal completions by over 18% YOY from an overall increase in the number of patients, loved ones, and industry partners generated via organic search by 31% YOY. If you are thinking of software tools for content optimization, the actionable insights and analytics generated by the Adworthy Adivore® and Wordivore® platforms enabled us to synchronize our outreach messaging with the words used by our targeted audiences.


Since engaging Adworthy in October 2015 to manage our AdWords and merchant feeds we have seen improvements in all key metrics related to these channels, and Adworthy have done an outstanding job at driving customer conversions in a cost effective manner. The Adworthy team have taken a deep interest in understanding our business and industry and are incredibly proficient and professional in their operations. Our business operates in a niche finance industry that has attracted an increasing number of market participants in recent years. As a result, the acquisition of customers online is highly competitive and without close management could easily be very costly and/or ineffective. They are clear and transparent in all communications with our digital marketing team and are deeply committed to our business’s success and to providing the highest levels of customer service. Our experience prior to working with Adworthy was that service providers all promised a lot but rarely delivered – we have been delighted to find Adworthy are the exception to the rule, and would recommend them to any business seeking the type of services that Adworthy provide.

General Manager - Radio Rentals

Year in and year out, Adworthy drives more than 80% of our new customer revenue, both from paid search and SEO…in the US and overseas. Our ROI is 14% in the month of acquisition, and while they [Adworthy] calculate ROI using only a single month basis, ours is a recurring revenue business, with account lifetime greater than 36 months…do the math on the true ROI! We’ve been on Adivore® more than 3 years and before that Wordivore® for SEO…we wouldn’t have it any other way.

CEO - MerchantWorthy