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Search engine marketing

15 Feb

When STC meets STG

by Alan Hamor
in Paid search terms, Search engine marketing, SEM
Comments

Before you start rebuilding a paid search campaign, it might be helpful to integrate the STC framework into your work plan: structure, targeting and content. Structure so your campaigns are responsive to your business reporting needs and to measure search behavior by time zone. Target your campaigns when and where your brands have been successful but also with new markets and new customers in mind. Finally,...

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28 Dec

A rising video…

by Alan Hamor
in Optimizing video links, SEO, video optimization
Comments

When optimizing video for search engine visibility generally you'll see 5 or 6 of the nearly 20 SEO "checkbox" items covered. What is missing, lost in the shuffle of getting that marketing video published, is site relevance or directory context. You can see the authority 'checkbox' hard at work in the index (link it to G+ for real weight), sometimes the manually uploaded transcript,...

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17 Nov

(not provided)?…not a problem

by Alan Hamor
in Organic search data, Organic search terms, Search engine marketing, SEO
Comments

Along with a number of our colleagues in the SEO/SEM space, in 2013 we noticed two search engine data trends that seemed to be on separate tracks, but in retrospect were more likely the outcomes from related components of longer-term business goals for Google. Throughout 2012 and 2013 we think everyone - professionals and clients alike - was noticing the steady decrease in the amount of...

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