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Analytics

How are we supposed to make sense of all the data, the analytics tools, the KPI’s and ROI requirements and actually decide something? Good question… So what’s the answer? Create a decision support framework like GMMAD, of course! This simple tool breaks down your decision process into 5 points: First determine the business Goal Then determine the Media And the specific metric(s) for...

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As the ad networks continue to expand the available data and native analytics functionality, marketers, already overwhelmed by the data “state of affairs” are going to turn to analytics specialists and tools outside the company. Enter the world of “Analytics as a Service” where start-ups will provide analytics behind the scenes with dashboards optional and access infrequent. The number one considerations will be an understanding of...

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