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SEO

When optimizing video for search engine visibility generally you'll see 5 or 6 of the nearly 20 SEO "checkbox" items covered. What is missing, lost in the shuffle of getting that marketing video published, is site relevance or directory context. You can see the authority 'checkbox' hard at work in the index (link it to G+ for real weight), sometimes the manually uploaded transcript,...

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Along with a number of our colleagues in the SEO/SEM space, in 2013 we noticed two search engine data trends that seemed to be on separate tracks, but in retrospect were more likely the outcomes from related components of longer-term business goals for Google. Throughout 2012 and 2013 we think everyone - professionals and clients alike - was noticing the steady decrease in the amount of...

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