Contact Us!

(215) 321-3862
mobile-logo

Analytics

15 Mar

GMMAD

by Scott Ellis
in Analytics, Measurement, Paid Media Optimization, Reporting
Comments

How are we supposed to make sense of all the data, the analytics tools, the KPI’s and ROI requirements and actually decide something? Good question… So what’s the answer? Create a decision support framework like GMMAD, of course! This simple tool breaks down your decision process into 5 points: First determine the business Goal Then determine the Media And the specific metric(s) for...

Read More
09 Jul

AaaS and you, perfect together

by Scott Ellis
in Analytics, Analytics as a Service, Optimization Analytics, Paid Media Optimization
Comments

As the ad networks continue to expand the available data and native analytics functionality, marketers, already overwhelmed by the data “state of affairs” are going to turn to analytics specialists and tools outside the company. Enter the world of “Analytics as a Service” where start-ups will provide analytics behind the scenes with dashboards optional and access infrequent. The number one considerations will be an understanding of...

Read More