Thoughts Blog

Each time there is an index change, a new report or new data being offered by a search engine or ad network, it impacts analytics functions or business intelligence integrations across the analytics and reporting models in our industry. Accordingly, we do a lot of channel (and cross-channel) research at Adworthy trying to incorporate a dizzying amount of changes and fresh data into how we both envision and execute client services. Other times, we see interesting semantic or word usage trends or changes in various audience segments or in various media channels, including those of new customer targets.

Along the way, as you would expect, there is a lot of shoptalk about what we see or what we think we are seeing; some of it we publish from time to time in this section of the site.

What comes after the mobile algorithm change?

April 13, 2015
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Two Indices Where Once There Was One

As the overall index bifurcates into Web and Mobile, the mobile search index results also will split: into those sites which are technically friendly and those which are not. These are principally technical considerations based on user experience, not […]

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GMMAD

March 15, 2015
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How are we supposed to make sense of all the data, the analytics tools, the KPI’s and ROI requirements and actually decide something? Good question…

So what’s the answer?

Create a decision support framework like GMMAD, of course! This simple tool breaks down your […]

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AaaS and you, perfect together

As the ad networks continue to expand the available data and native analytics functionality, marketers, already overwhelmed by the data “state of affairs” are going to turn to analytics specialists and tools outside the company.

Enter the world of “Analytics as a Service” where start-ups will provide […]

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When STC meets STG

February 15, 2014
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Before you start rebuilding a paid search campaign, it might be helpful to integrate the STC framework into your work plan: structure, targeting and content. Structure so your campaigns are responsive to your business reporting needs and to measure search behavior by time zone. Target your campaigns when […]

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